The Apocalypse Coming to the Mobile Industry This September. And No, It’s Not the Coronavirus…
Published in
5 min readAug 4, 2020
*Industry Update: Facing industry backlash from the developer community, Apple is delaying its changes to its IDFA policy until early 2021 as opposed to September 2020.
It was both the proverbial thorn in the flesh to privacy advocates and the boon to the growth of the mobile marketing industry. In 2012…